Product films and technology commercials
A product film leaves nowhere to hide: the product has to look exactly like itself. The films here include Adrian Van de Velde's work for Samsung, Nikon, Signal and Nutifood, and Mike Lee Thomas's campaigns for Huawei, Honor and ZEISS.
They run across live action, CGI and AI. NuviWorld, for Nutifood, was made in CGI, and TwisTop's Life's Better with generative AI.
How we work
A stage for product
The Sydney studio is the company's home: edit suites, a grading room and a stage for tabletop and product.
CGI
For all the advances in generative AI, nothing beats the precision of 3D. The network's artists work in Maya, 3ds Max, Blender and Nuke.
AI
Directed generative AI brings fast iteration and scale, and the AutoGen pipeline can hold any product with a 3D model to that model in every frame.
Questions
- Do you have a stage for tabletop and product?
- Yes. The Sydney studio has edit suites, a grading room and a stage for tabletop and product.
- Can a product film be made in CGI or AI?
- Yes. NuviWorld was made in CGI and Life's Better with generative AI. For products with a 3D model, the AutoGen pipeline holds the product to that model in every frame.
- Where does Ruse produce?
- Ruse has studios in Sydney and Bangkok and a presence in Shanghai, with a post-production network across all three: edit, colour, VFX and CGI, generative AI, sound and music, in studio or fully remote.